What’s awareness worth if consumers do not experience your brand? Directly engaging consumers with the depth, feel, and personality of your brand is certainly the first step towards familiarization, loyalty, and brand-building. Give consumers a taste of your brand through activation tools that generate trial, special events that dramatize the meaning of your brand, product demonstrations that make consumers believe, and enticing contests and offers that make your brand take flight. Ask us. We have been building brands through consumer activations for over 35 years.